The Lyric Survey Results Analyzation
Survey Results Analyzation
2/26/17 2:37 PM
542 responses
Freshman: 41
7+ Movie Viewings Per Year: 15
15/41 = 37%
4-6 Movie Viewings Per Year: 15
15/41 = 37%
Sophomore: 102
(7+) 27
27/102 = 27%
(4-6) 42
42/102 = 41%
Junior: 144
(7+) 37
37/144 = 26%
(4-6) 60
60/144 = 42%
Senior: 171
(7+) 33
33/171 = 19%
(4-6) 63
63/171 = 37%
Graduate: 49
(7+) 9
9/49 = 18%
(4-6) 23
23/49 = 47%
Non: 33
(7+) 5
5/33 = 15%
(4-6) 11
11/33 = 33%
7+ Movies Per Year Viewing Total: 126
Type of Event:
Concert: 113
Movie: 280
Film Festival: 38
Other: 206
The Lyric Attendance:
0 times: 213
1-3 times: 246
4-6: 56
7+: 25
How Did You Hear About The Lyric:
FB: 100
Inquire about Soapbox FB strategy
Social Media: 9
Twitter: 1
Online: 14
Advertisements: 6
Friends: 86
Notes
Currently trying to seek more freshman to take survey
Invest more into FB, advertising their events, specials, and deals
Popular reasons not to go:
Haven’t heard about
No movies they like
Time constraints
What people want to see:
More guest speakers
Concerts
Advertise their specials (free popcorn on Mondays), deals, and partnership nights on FB (Gillies’ Date, Cabo’s, etc.)
Our ideas for more specials or deals
Date Night ($10 for two tix and popcorn)
Punch Card (make custom punch card – 5-6 punches = free movie) and student membership advertisements (not very known)
Create a “Family” package (4 tix for $15)
Ticket Giveaways by sharing their post or liking the Lyric Page
This is to increase engagement and awareness
Ticket Giveaways for concerts (movie or entertainers)
Have a scavenger hunt for free tix around campus for promotions and make someone post their findings or advertise that on page
Push for Rising Silo Brewery Partnership (pending on regulations)
Collaborate with Department Heads/Teachers about doing special movies or documentaries regarding their education (E.G. Boyer, Fine Arts Class, etc.)