Probability Impact Matrix
- Bryan Cooper
- Apr 11, 2017
- 1 min read

Risk 1 : Insufficient Survey Results
Risk 2 : Facebook advertising doesn’t reach audience
Risk 3 : Ticket Scavenger Hunt campaign doesn’t attract customers
Risk 4 : Businesses do not want to partner with The Lyric
Risk 5 : Late night movie suggestions do not attract more students
Risk 6 : Lyric expenses increase and revenues do not increase
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